The person of the day Joseph Clough

Today I listened to Hay House Summit's audio selection - a lesson How to Attract Your Goals on Autopilot. This was an interesting interview about Joseph Clough. In Linkedin he claims to be Bestselling Author and Producer of over 100 hours of Self Development audio and video all for free, which have been downloaded over 2,000,000 times, at a rate of 100,000 times per month. Interesting! I wouldn't say I truly like his voice but what can you do.

I have also listened to Steve G. Jones and his hypnotherapy audios. Steve G. Jones, Ed.S. has been practicing hypnotherapy since the 1980s. He is the author of 22 books on Hypnotherapy. Steve is a member of the National Guild of Hypnotists, American Board of Hypnotherapy, president of the American Alliance of Hypnotists, on the board of directors of the Los Angeles chapter of the American Lung Association, and director of the Steve G. Jones School of Clinical Hypnotherapy.Steve G. Jones, Ed.S. is a board certified Clinical Hypnotherapist. He has a bachelor's degree in psychology from the University of Florida (1994), a master's degree in education from Armstrong Atlantic State University (2007), and is currently working on a doctorate in education, Ed.D., at Georgia Southern University.

This hypnotherapy is a big business.

British Airways has teamed up with hypnotherapist Mark Bowden to offer passengers access to five health and wellbeing courses. The programmes cover how to lose weight, stop smoking, give up alcohol, eat more fruit and vegetables, and develop a more positive mental attitude.

https://www.linkedin.com/company/mark-bowden-hypnotherapy

And who is mr. Clough?

Joseph Clough (born 24 May 1983) is a celebrity hypnotherapist, coach and best-selling Hay House author. So, Hay House has been a key to his success. Clough grew up in Cambridge, England attending St Lawrence's School and Chesterton Community College. After attending high school, Clough went on to Cambridge Regional College in Business but later dropped out. Clough, having dropped out of college went on to become an trainee insurance broker for 8 months. Later, he went on to learn hypnosis at 18 years old, becoming one of the youngest practising hypnotherapists in the United Kingdom. Clough started a podcast that quickly reached top in self-development on iTunes and generates over 200,000 downloads a month in which he created over 100 hours of free content for those who cannot afford psychological coaching/therapy. Daily Express national newspaper invited Clough to let go of the staffs phobias in which let to his break in 2008 when he was invited to go on ITV1’s prime time TV shown ‘Tonight – Fear Factor’ presented by apprentice UK Star Raef Bjayou, where he let go of peoples phobias within 10 minutes.Since then he has appeared on BBC Radio, Kerrang, Daily Mail and worked with United Kingdoms chart topping singer songwriter Sandi Thom. Be Your Potential, Cloughs first book became a Bestseller with Hay House Publishing company in July 2012. In November 2013 his audiobook version of Be Your Potentialwent to second in iTunes in Self Development and Audible category.

NHS informs patients about hypnotherapy:

"Hypnotherapy is a type of complementary therapy that uses hypnosis, which is an altered state of consciousness. Hypnosis does seem to have an effect, though scientists disagree about how it works. Some experts see it as a relaxation technique that uses the power of suggestion or relies on the placebo effect.

Hypnotherapy is practised by some doctors, dentists, psychologists and counsellors, but it's also offered by non-professionals with little training. - Hypnosis doesn't work if you don't want to be hypnotised."

Pentti Sundell. Finnish hypnologist. http://yle.fi/aihe/artikkeli/2013/08/19/hypnologin-vastaanotolla

What kind of scripts are told to the patients? There are two manuals as examples introducing the inductions.

American School of Hypnosis. Hypnotherapy Scripts I & III.

A manual which contains original hypnotherapy scripts to include inductions, rapid inductions, deepeners, suggestibility tests, depth tests and many clinical and metaphysical scripts.

http://www.hypnotistentertainment.com/wp-content/uploads/2012/07/Rene-Bastarache-American-School-of-Hypnosis-Hypnosis-Scripts-I-2008.pdf

http://www.choosehypnosis.com/hypnosis/script_manual_3_ash.pdf

All humans display five different types of electrical patterns across the cortex. The brain waves can be observed with an EEG (or an “electroencephalograph”). Each brain wave has a purpose and helps serve us in optimal mental functioning. Each serves a purpose to help us cope with various situations – whether it is to help us process and learn new information or help us calm down after a long stressful day. The five brain waves in order of highest frequency to lowest are as follows: gamma, beta, alpha, theta, and delta. The beta state is normal wakening state. Alpha state is a relaxed state. You are able to access creativity and visualization. Theta state is a deeper state of relaxation; this is a common state of hypnosis and meditation. Theta allows you to access memories. You experience theta as you fall asleep and wake up every day. Lastly is delta, which occurs while sleeping. Delta allows your body to heal. You are able to access your subconscious mind during alpha, theta, and delta states and can also reach various depths of hypnosis.

Throughout the day in your waking state, your EEG will display all 5 types of brain waves at the same time. One particular brain wave will be dominant depending on the state of consciousness that you are in. Hypnosis is a natural state and many people reach this state of consciousness every day without even realizing it. When you drive a car, you are in a light state of hypnosis. You are in control, you have an increased ability to concentrate, and you are operating on autopilot without really realizing it. Check a great deal of research that has been conducted on the hypnotic state and various states of consciousness.

Hypnosis Training Academy 2015. Five Things to Consider When Setting Up Your Hypnotherapy Practice

http://hypnosistrainingacademy.com/5-success-hinging-factors-to-consider-when-setting-up-your-ideal-hypnotherapy-practice-hypnotherapy/

And who

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